Joan Hofman hired Blue Pearl to help her recreate her brand and business strategy.  We began with a series of big picture meetings to outline exactly "what" her recreated business would look like, who her ideal customers were and what services would best serve those customers -- as well as maximize her business strengths and valuable time.  We created a full identity, including logo, business cards and brand guide.  Then we created this web site and the marketing strategy to launch and sustain it.   

www.joanhofman.com