The Tender Palate is an emerging business all about food, nutrition, health and living with food allergies. When designing the client wanted the food to be the star. The colors support the appetite as your eye rests on any featured food item. The client also has a great deal of opportunity to grow and develop the brand from this base identity as the company takes shape and creates products and services.

We helped this client recreate their entire brand strategy - from business offerings to identity to web site. The client works in a unique field and wanted a logo of high design, but a brand that had "space to grow and change with her", "interest" and "simplicity". This logo is unique in its design, because it allows us to break the usual design rules. We can crop the logo and use different colors without losing the strength of its recognition. The client will have lots of flexibility over time.

This company was looking for a mark that identified their industry, as well as their high tech, green approach.